Search engine marketing exclusive services

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Get your site exposed. Are you ruining your own campaign?

Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline business. So what does it take to market on online business? Well, it’s the newest strategy on the market and it’s called Search Engine Marketing.

In the same way a business would choose an advertising company to lead an advertising campaign, an online business should choose an online advertising company to lead their search engine marketing campaign. Effective marketing requires the experience and expertise of professional advertisers. For a website, this means knowledge and understanding of the internet, and more importantly, of search engines. Search Engines dictate the way people shop online.

A search marketing company is the best way to get your site some online exposure. There are a great number of tasks to get a site ready for search marketing. Keyword research, placement, and selection are all an essential part of targeting your market. Search marketing companies have the tools and the technology to select the best keywords and keyword phrases for your audience. Other important considerations for site include overall website design and theme. There are many factors in design that can affect the way search engines rank a website.

Website hosting is another important key to search marketing. Exclusive search marketing services include a complete analysis of your hosting account to ensure good service. If your hosting partner causes your site to be down frequently, it can be detrimental to your search marketing campaign. If your site is down when a search engine comes to visit, this can be bad news. It’s also important that you have all day access to your files to work on the site. Most importantly, there may be banned sites on that hosts IP address, and this can cause the search engines to automatically ban your site also.

Once your site design and hosting are up to par, search engine marketing dictates a vigorous campaign to market the site. Advertising consists of tactics to increase the visibility of a site, to get it noticed in more places by more search engines. A search engine marketing company will submit the site to major search engines, and other sites used by search engines to rank sites. Once a site is submitted, it must be maintained carefully and monitored frequently to assess rankings.

The industry of the internet and the search engines is changing everyday. To make a business successful, it has to keep up with the ever changing trends. A company with exclusive search marketing services can help a business meet its goals and reach success. With marketing a website, the guidelines are specific and the results are real and the success of a business is not worth gambling with.

Google s bigdaddy about to take control

When you’re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it’s more than a nickname—it’s the future.

For months now, the 7-year-old search engine has been testing new crawling and indexing systems with the hopes of making web searches more intuitive and accurate. The project, called “Bigdaddy,” is much more than a software update. It’s a total refit of the search engine’s infrastructure and software.

“…It’s not just a data push or algorithm update,” says Search Engineer Matt Cutts of Google. Three data centers have so far been updated with new ones coming online every 10 days, a pace that’s expected to increase. Web users can access the updated Google search by typing in the IP address of the updated servers in their address bar: 66.249.93.104, 64.233.179.104 or 216.239.51.104. All of Google’s reported 85+ data centers are expected to be updated around the end of February or early March, and the closer we get to that time, the odds increase that your Google search will hit a “Bigdaddy” data center.

What ‘Bigdaddy’ addresses

The biggest issue “Bigdaddy” will fix is hijacking redirects of URL requests—what happens when someone redirects a request for one website to another though illicit techniques. These kinds of redirects are called “302 redirects.”

“Bigdaddy” will also add something Google calls “canonicalization,” which will instruct a search engine how to decide which of a series of URLs is the proper one to insert into the Google index. For instance, most people would consider these the same URLs:

example. com

example. com/

example. com/index. html

example. com/home. asp

In reality, these URLs are different and could conceivably return completely different content for each request. However, Google’s “canonicalization” will pick the URL that best represents what the user is likely asking for.

What ‘Bigdaddy’ does

“Bigdaddy” will also bring different crawling and indexing criteria, the groundwork for more advanced algorithms, larger databases and faster, more effective indexing of content.

Additionally, Google will be able to index new kinds of content. Testing is underway on a new search engine spider based on the Mozilla browser that can read links within images and even within Flash video.

What ‘Bigdaddy’ means to you

Brand Identity Guru has spent the past week researching what the implications of “Bigdaddy” will be for our Boston Search Engine Optimization clients. By comparing the results, we found that “Bigdaddy”-powered keyword searches returned improved rankings for 77% of our clients while 17% stayed the same and 6% (mostly those without a good number of incoming links) experienced a decline.

“Bigdaddy” data centers also reported much higher numbers of search results: searching for “landscape software,” the non-“Bigdaddy” search engine returned about 30 million results while “Bigdaddy” returned over 60 million. We’ve concluded, then, that sites ranked well because of solid on-page SEO techniques and inbound linking will benefit from this update. But there are still many unanswered questions about the implications of “Bigdaddy.” However, Google (as usual) is remaining mum on specifics in the hopes of preventing people from taking unruly advantage of the system.

Tips for a successful directory submission campaign

The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:

One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?

Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:

Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.

Easy ways to get your web site noticed by search engines

Almost everyone knows that when a person wants to know something on the Internet they turn to search engines like MSN, and Google to find what they are looking for. This makes it very important for web site owners to know how to get their web sites ranked well on search engines, so that the people doing the searching can find their web site.

The first thing you should know is that the job of a search engine is to bring up the web page, that is most relevant to the search.

Search Engine Optimization isn't rocket science!

The job of the web site owner is to make their web site more relevant than other sites. The other job they need to do is make sure the web site gets submitted to search engines. Do those two things and you are getting some attention well needed from the search engines, the reward is free targeted traffic.

I wrote an my first article titled "The plug-in Profit Home Business Review." Now I didn't know too much about writing articles at the time so this happened to be dumb luck. After a few weeks I did a search to find that my article got placed on the first pages of MSN, GOOGLE and Yahoo, when I searched for "plug-in profit site"( E-Commerce business). Surprised to see that the article was ranked higher than hundreds of thousands of possible sites, I looked into the reason for my article's great success.

When you read the article you'll see that the article is extremely related to the plug-in profit home business site. The title after all was called "The Plug-in Profit Home Business Review." The content is all about the program and mentions the name of the program several times. To sum things up this is what made my article step in front of my competitors.

I soon applied my new found knowledge into my own web site. I built my web site around the keyword, "plug-in Profit site. I made the title of my home page "plug-in profit home business site" Now days you will see somewhere on the first pages of the search engines internet5kincome. com when a search for "plug-in profit" is done. You may even find my first article hanging around. This proves that content is still king when it comes to search engines! I will also add the title helps out a great deal too!

In my efforts I made a mistake on my web page, I created a link titled :"Can taking on-line serveys really make you money? Click here to find out".

Notice the misspelled word serveys. While the rest of the world spells surveys with a "U". I spelled this one word with an "E".

I am embarrassed to say it, but that mistake placed my site on page 1 when a person searched for "on-line serveys" this winning mistake brought a surprising number of free traffic.

I am amazed at how many people spell surveys with an "E"! (The mistake has been corrected, but it is something you should know!)

When experimenting with search engine optimization, or SEO for short. Track your web site's performance with a tracking service. I use opentracker. net for my web site's tracking. This service will show you where all your visitors come from.

If a visitor was referred by a search engine, obviously the visitor did a search. The tracker will tell you what keyword the visitor searched for. That keyword is something you should know, so that you can build on it, to bring in even more traffic. You may be surprised at what you find out from the web site tracker. I was surprised that so many people spelled surveys wrong, but I would have never found out if it wasn't for the web site tracker.

Experimenting with SEO is well worth the time. Set your sites on what people are searching for, and build your web site around those keywords, and you might find your web site on the first page.

Understand that not all search engines will rank your web site the same, try different search engines to see where your site shows up. MSN. com is one of my favorite engines to use because this site indexes web pages more often than others. This will help you to see if your experiments work a little faster that using the other top named search engines.

I hope to see your web site on the first page of the search engines real soon.